You know, generally speaking, I was alright with the iHype – I knew there was nothing I could do about it, while my quasi-Marxist complaints about commodity fetishism were bound to fall on deaf ears. Hell, I was even cool with the lineups – sure it’s materialistic, but shared experiences and false hardships are often very enjoyable, so let people have their fun. But when Crave decided to post a full story about how there was no iPhone lineup at a given store – not something in the lineup, or something at the store, but a report on the lack of a lineup at one store – that’s when I realised this was just too fucking much.
There’s a lot to write about re this whole iPhone thing – about commodities, geek culture, conspicuous consumerism and even false consciousness of a sort – but it’ll just get lost in the madness. So, for the time being, iPhone: fuck off.
